ONLINE ADS

Targeted online ads that reach new customers searching for your services.

LAUNCHING Q1 2026!

 

Turn clicks into customers!

IPI manages your targeted online ad campaigns and builds custom landing pages to create a powerful engine for growth—strategically optimized for search, social media, and digital ads. Whether you’re promoting a product, service, or special offer, we handle the setup and management to help you attract new customers, increase visibility, drive traffic, and generate real conversions.

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ATTRACT NEW CUSTOMERS

Ads are shown to people based on location, interests, behaviors, and search intent, ensuring your message reaches those most likely to buy.

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AD MANAGEMENT

You control your budget and only pay when someone engages (clicks, views, or takes action), making it efficient even for small budgets.

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MEASUREABLE RESULTS

Easily track clicks, conversions, and sales to see what’s working and work with our team to adjust your strategy in real time.

Standard Features:

STRATEGIC PLAN

Define what products/services to promote and identify the best keywords and platforms will reach your ideal audience.

CAMPAIGN MANAGEMENT

Based on your goals, timeline and budget, we create a series of Google Ads using a combination of common search terms and local geographic targeting.

MONITOR & REPORT

IPI monitors results like clicks, impressions and conversions while making data-driven performance improvements during the campaign.

Pricing

In development

Watch for more information coming soon.

IPI’s film processing campaign made a real impact—helping new customers in our area discover our business. Throughout the Google Ad campaign, we saw a steady increase of 10–20 new film customers each week.

Chadd Smith

Lansing Camera, Lansing, MI

FAQ

How much do Google Ads cost?

You set your own budget — whether that’s $5 a day or $500. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone interacts with your ad (like clicking to visit your website or call your business). The actual cost per click varies depending on competition for your chosen keywords and your location.

How do I know if my ads are working?

Google Ads provides detailed analytics — showing how many people saw your ad, clicked it, or took action on your website. You can track leads, calls, online orders, or visits, helping you measure exactly what’s driving results and where to make improvements.

Who will see my ads?

We can control who sees your ads based on keywords, location, demographics, and search intent. For example, a photo lab can show ads only to people within 10 miles searching “film developing near me,” ensuring your budget reaches the right audience.

What kind of results should I expect — and how fast?

You can start seeing traffic within days of launching your campaign. However, optimal results usually take 30–90 days as data builds and targeting improves. Over time, consistent optimization helps lower costs and increase conversions.

CONTACT US 

Please contact Erin von Holdt, Vice President of Marketing, at erin@ipiphoto.com or 702-739-4515 for more information.