SEO MANAGEMENT

A website that’s fully optimized for success is no longer optional—it’s essential.

That ‘set it & forget it’ web strategy is hurting your business.

IPI’s Standard SEO Service combines smart strategy with human expertise—keeping your site performing at its best through continuous updates, improved search visibility, and monthly evaluations by real industry experts dedicated to your growth.

Copy of Website MMS features

MONTHLY
EVALUATION

IPI thoroughly evaluates your
website using performance data,
optimization strategies, and best
practices to ensure it remains fully
optimized & performs at its best.

Copy of Website MMS features 1

APPEAR IN
MORE SEARCHES

Today’s digital landscape is
dictated by Google’s algorithms.
If your site isn’t aligned with their
standards, your business risks
being invisible to prospects.

Copy of Website MMS features 2

INCREASE
ONLINE SALES

A well-optimized website
attracts more visitors, keeps
them engaged, and guides
them smoothly toward making
a purchase.

BEFORE After SEO 1

Standard Features:

TRANSPARENT REPORTING

  • Custom Reports
  • Monthly Delivery
  • Analytics Assessment
  • Speed Optimization
  • Action Checklist

TECHNICAL SEO FOCUS

  • Backend Structure
  • Mobile Friendliness
  • Error Identification
  • Secure Connection
  • Crawlability & Indexing

CONTENT ASSESSMENT

  • Page Headlines & Titles
  • Meta Tags
  • Image Size/Format
  • Internal/External Linking
  • URL Structure

INTERNAL ELEMENTS

  • Site Map Review
  • Indexability
  • Broken Links
  • Social Profile Connections
  • Structure Audit

Starting at

$99*/Month

Standard SEO Service introductory price available through January 31st. 

Our online orders have skyrocketed thanks to IPI’s SEO management! Our sales have absolutely taken off since joining this service! The improvements made the IPI team are clearly working — we’ve been consistently hitting record-breaking weeks, and our most recent day brought in our highest number of orders yet. The results speak for themselves!

Frank Distefano

Fleetwood + The Print Refinery, Knoxville, TN

You can’t fix a problem if you don’t know it exists. IPI’s SEO management service has helped us identify key issues on our website, and provided us with knowledge and guidance to address them. SEO can seem like an enigma, but with the right support it can be a tool to boost your web presence in a positive way.

Nick Ringsmuth

The Camera Shop + The Print Refinery, St. Cloud, MN

FAQ

How important is it to continually evaluate my website's SEO?

It’s very important for a business to continually update its website SEO. Search engines change their algorithms frequently, competitors optimize their sites, and customer search habits evolve — all of which can affect your visibility and traffic. Regular SEO updates keep your site aligned with what both users and Google value most.

Key reasons to stay consistent:

  • Algorithm changes: Stay compliant with Google’s latest ranking factors (speed, mobile usability, helpful content).
  • Competition: Maintain or improve rankings as others optimize.
  • Customer trends: Adapt to new keywords and search intent.
  • Technical health: Fix broken links, optimize speed, and ensure proper indexing.
  • Long-term ROI: Consistent SEO compounds over time, building traffic and brand authority.
How does the service work?

Each month, you will receive an email containing specific SEO reports and instructions for improving specific SEO items on your site. You will work with your web platform provider to address our recommended enhancements.

Does IPI make improvements to my website SEO or is that my responsibility?

You are responsible for addressing any SEO issues we discover during our analysis. Follow the monthly list of recommendations we provide and work with your website provider to complete those items. 

How long will it take before I see results?

SEO Service users tend to notice improvements to website traffic, increased phone calls, and more foot traffic after a few months. However, web optimization is an ongoing process that requires consistent attention to stay aligned with evolving search engine algorithms. To achieve meaningful results and a measurable return on investment, we recommend a minimum commitment of one year.

Why is hiring IPI to manage my SEO more effective than an outside agency?

We blend smart SEO strategies with real human expertise. Our team understands the photo/print industry’s terminology and audience, ensuring that every update, visibility improvement, and monthly evaluation keeps your site performing at its best and driving growth.

CONTACT US 

Please contact Erin von Holdt, Vice President of Marketing, at erin@ipiphoto.com or 702-739-4515 for more information.